Ja’tak produced AIAIAI’s promo content featuring DJSHU-G in Copenhagen.
Ja’tak executed promotional content for AIAIAI, capturing the praised DJSHU-G playing an intimate live set at Sigurdsgade in Nørrebro, Copenhagen. Flown in from the US, SHU-G brought his signature sound to the urban Copenhagen crowd, turning the venue into a vibrant mix of music, culture, and atmosphere.
To match SHU-G’s personal style, the stage was transformed into a living room-inspired setup, complete with warm lighting, plants, and rugs, creating an authentic and cozy vibe on stage. Ja’tak was involved from concept to completion, helping shape the set design and handling all filming and post-production, ensuring the final content reflected both the energy of the night and the artist’s distinct aesthetic.
The event came together on very short notice, leaving little time for preparation or rehearsals. The challenge was to deliver high-quality, cinematic content from a live setting with no second takes, capturing authentic moments with the crowd and SHU-G’s immersive performance.
Ja’tak worked closely with the team to fine-tune the set design, ensuring the stage mirrored SHU-G’s intimate and personal vibe. During the live shoot, we focused on dynamic, real-time coverage, anticipating key moments to highlight the atmosphere and connection between artist and audience. Our post-production process brought it all together, delivering a polished and engaging final piece that aligned with AIAIAI’s global brand.