Ja’tak directed and produced Vafler, Albert Dyrlund’s infamous music video that became the most talked-about release of 2019. With over 12 million streams across platforms, the video marked a bold shift in Dyrlund’s career, pushing him from a child-focused YouTuber into a provocateur aiming to capture the attention of older teens and young adults.

The project was conceived as a deliberate media stunt, blending shock value, humor, and pop culture references to generate viral attention. As a result, Vafler didn’t just make headlines; it became a cultural moment, sparking debates and ultimately becoming the most disliked YouTube video in Denmark’s history, a testament to its impact.