Complete launch content for Calmé Club, mixing UGC, hero content, and event coverage.
Calmé Club is rapidly rising in the Danish fashion scene, gaining attention as celebrities like IShowSpeed and Hailey Bieber are spotted in their designs. To support their launch, Ja'tak produced a complete content package that captured the brand’s energy and momentum.
From high-energy montage videos to authentic UGC content and polished hero pieces, we crafted a dynamic visual identity. We also covered their pop-up launch event, ensuring the brand’s debut was both impactful and widely shared.
Calmé Club needed a launch campaign that would make an immediate impact, establishing its identity while reaching a broad audience. The challenge was to create diverse, engaging content that resonated with both fashion enthusiasts and a wider audience, all while capturing the essence of the brand.
Ja'tak delivered a versatile content strategy that balanced fast-paced digital storytelling with high-end hero visuals. The campaign generated over 2 million views, securing Calmé Club a strong debut in the fashion scene and solidifying its growing presence.