Danish designer furniture for public spaces

Ja’tak captured timeless design and city life for GH Form’s catalogues, website, and social media.

Client
Services
Creative Direction, Product Photography
Location
Projects
Danish designer furniture for public spaces

Ja’tak partnered with GH Form to craft a striking visual universe for one of Denmark’s leading high-end furniture brands. Our goal was to highlight the brand’s sculptural, timeless design pieces by embedding them naturally in vibrant urban settings. The result was a visual narrative that bridges sophisticated design with the dynamic pulse of city life, creating a seamless blend of form, function, and atmosphere.

We delivered a full suite of product images, project images, and short-form video content, all designed to resonate across multiple platforms. The material has been featured in GH Form’s catalogues, website, Instagram, and broader social media presence, elevating the brand’s image and helping position their pieces as icons of both modernity and heritage

The challenges

GH Form needed content that did more than showcase furniture. It had to tell a story of timeless design in a contemporary context. The challenge was to capture the quiet elegance of each piece without losing the energy and authenticity of urban life, ensuring the visuals felt both aspirational and relatable.

The Solutions

Ja’tak developed a campaign that balanced precision product photography with editorial-style project images. By carefully selecting urban locations and crafting compositions that allowed the furniture to breathe within the environment, we created visuals that felt both elevated and approachable. The cinematic video content added motion and depth, rounding out a versatile asset package that worked across print and digital platforms.

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