For Globe Studios’ summer drop, Ja’tak captured a dynamic promotional campaign showcasing the release of a windbreaker, tank tops, and shorts collection. Shot at Framama’s football stadium, the campaign embraced a sunny, vibrant stadium vibe that conveyed the laid-back energy of summer. The content ranged from elegant lookbook shots to creative, fun videos, all designed to highlight the stylish pieces in their natural element.

We created a series of reels to showcase the clothing in an elevated yet approachable way, balancing simplicity and elegance. The standout feature of the campaign was a quirky, creative video where we cloned the models, multiplying their presence throughout the stadium seats in surreal compositions, adding a unique and playful touch to the collection’s promotion.