A visionary project crafted by our agency with a harmonious fusion of creativity and technical prowess
For LilleBitteBock’s breakthrough single Spørgsmål, released under Universal Music, Ja’tak delivered a visually striking music video that helped cement the artist’s entrance onto the Danish music scene. With high expectations surrounding the release, our goal was to elevate LilleBitteBock’s mysterious brand identity and translate it into an unforgettable visual universe.
We carefully scouted unique locations that amplified the song’s enigmatic mood: a fully pink summerhouse that wrapped the scenes in surreal charm, a remote gravel pit evoking a moonscape, and a forest installation complete with fake plants and a red sofa, creating a dreamlike contrast. Each setup added layers of intrigue and visual richness, pushing the artist’s aesthetic into a new, elevated space.
The main challenge was balancing the artist’s raw, lo-fi mystique with a high-production approach. We needed to craft a video that felt polished and cinematic, without losing the edge and eccentricity that defined LilleBitteBock’s universe.
Ja’tak leaned into bold location choices and imaginative set design to preserve the signature mystique while raising the production value. Through meticulous art direction and creative framing, we built a visual narrative that expanded on LilleBitteBock’s identity, delivering a music video that resonated with both fans and industry, and marked his arrival as a distinctive voice in Danish music.