Branding video for Lost Boys’ "A New Era", capturing the raw energy and culture of the brand with a high-energy concept.
"A New Era" for Lost Boys was more than just a campaign—it was a statement. Focused on branding, the project explored the evolution of Lost Boys beyond clothing, capturing the essence of its identity and culture.
With a limited budget, Ja'tak embraced a resourceful approach, creating a high-energy video featuring founder Coaster Pager dancing in his own world. The raw, unfiltered vibe embodied the brand’s spirit, building hype for the upcoming "A New Era" drop.
Lost Boys needed a bold, authentic piece of content that reflected their brand identity while working within tight constraints. The challenge was to capture the brand’s energy and culture without relying on elaborate production setups.
Ja'tak executed quickly and effectively, delivering a high-energy branding video that resonated with Lost Boys’ audience. By focusing on movement, personality, and the raw energy of the founder, we created a compelling piece that perfectly embodied the brand—proving that great content isn’t about budget but about vision and execution.