Polax Compact Køler

Polax Compact Cooler - A high-energy campaign mixing lifestyle, product visuals, and sport-inspired storytelling to launch Polax’s innovative cooler.

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Creative Direction, Campaign Production, Photography, Video Production
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Polax Compact Køler

For Polax’s Compact Køler launch, Ja’tak developed a full campaign package, producing over 100 images and 5 videos. The content captured Polax’s mission to innovate within wellness by combining sleek lifestyle visuals with dynamic product storytelling.

We created a main showcase video that highlighted the cooler’s performance through fast-paced, sport-inspired cinematography. Animated overlays brought key features - such as cooling down to 3°C and water filtration to life, giving the video both energy and clarity. Alongside, we produced a strong library of stills featuring lifestyle and product shots that emphasized the machine’s raw power and premium design.

The challenges

Most ice bath campaigns lean on calm and meditative aesthetics. Polax needed to break this mold and connect with performance-driven audiences. The challenge was to build a campaign that carried speed and intensity, while still communicating innovation and product strength.

The Solutions

Ja’tak delivered a campaign that merged lifestyle, sport, and product storytelling into one cohesive identity. The showcase video blended energy and clarity, while the photography added boldness and aspiration. Together, the content positioned Polax’s Compact Cooler as both a lifestyle statement and a cutting-edge wellness tool.

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