Polax wanted to evoke a sense of nostalgia similar to the Coca-Cola Christmas truck campaign, creating a warm, festive atmosphere. The challenge was to execute the concept perfectly, balancing the nostalgic feeling with the unique identity of Polax, while also delivering content that could be optimized for various social media platforms.

Ja'tak developed and executed a visually captivating commercial, seamlessly integrating CGI effects with live-action footage. The Polax-branded Christmas truck drove through the streets, delivering gifts filled with their products to eager recipients. We produced three different formats, each with its own hook, and optimized them into nine versions for A/B testing, ensuring maximum engagement across different social media channels.